A finance manager at a multinational company joins what appears to be a routine video conference. On screen: the CFO and several other executives. They need urgent approval for a $25 million transfer. The faces are familiar. The voices match. The urgency seems reasonable.
The transfer is approved. Days later, the company discovers the truth: every person on that video call was an AI-generated deepfake. The $25 million is gone.
This isn’t a hypothetical scenario. It happened in 2024. And according to Keepnet Labs research, more than 10 percent of companies have now experienced attempted or successful deepfake fraud, with losses from successful attacks reaching as high as 10 percent of annual profits.
For healthcare organizations, life sciences companies, and nonprofits operating on tight margins, you’re not immune. You’re actually more vulnerable.