centrexIT Brand Guidelines
For partners, agencies, press, and event organizers who need to present centrexIT correctly. Logos, colors, typography, usage rules, and direct links to every asset.
Brand Essence
The foundation of everything we do
Brand Promise
"Cyber IT. People-First. AI-Amplified."
We deliver Cyber IT with a people-first approach, creating a secure foundation that enables your business to confidently adopt and use AI for real-world outcomes.
C.L.A.S.S. Values
Logo Assets
Our logo is available in multiple formats for different use cases. Always use the official assets. Never recreate or modify the logo.
Horizontal Logo (Primary)
The primary logo, for most uses.
Stacked Logo
Use the stacked version when horizontal space is limited, such as in square social media profiles or compact layouts.
Emblem / Icon
The emblem works for favicons, app icons, social avatars, and watermarks where the full logo won't fit.
Universal Round Logo
The universal round logo works on both light and dark backgrounds. Use it for app icons, social avatars, and anywhere you need one logo that works everywhere.
On white
On dark
On centrexIT Green
Logo Builder
Preview any logo on any background and download it as SVG, PNG, JPG, or ICO at the
size you need.
Click to expand
Logo Builder
Preview any logo on any background and download it as SVG, PNG, JPG, or ICO at the size you need.
Click to expand
Logo Adjuster
Select style, size & format, then download
Tip: Need a logo that works on ANY background? Switch to the . It has a white circle that blends on light backgrounds and provides contrast on dark ones.
Digital Use
Preferred for web: infinitely scalable, smallest file size
When SVG is not supported (social media, email, Microsoft Office)
Generated on the fly by our image CDN. See Developer Resources.
Print Use
Best for large format, signage, and professional printing
At 300 DPI minimum for high-quality reproduction
Contact marketing@centrexit.com for CMYK/EPS files for offset printing
Logo Usage Rules
Protect our brand integrity by following these guidelines.
Clear Space & Minimum Sizes
Maintain minimum clear space around the logo equal to the height of the "c".
120px
Digital (horizontal)
80px
Digital (stacked)
1.5"
Print (horizontal)
1"
Print (stacked)
Choosing a Logo for the Background
- White or light backgrounds: Color or Black logo.
- Dark neutral backgrounds: Color on Dark or White logo.
- Brand colors (green, blue, red, orange): White logo only.
- Never use a full-color logo on a colored background. The logo colors compete with the background, reducing legibility and brand impact.
Don't: Color Logo on a Brand Color
Do: White Logo on a Brand Color
Do
Use approved logo files from this guide
Use the white logo on dark backgrounds
Keep the logo at or above the minimum sizes above
Don't
Stretch, rotate, or distort the logo
Change logo colors or apply gradients
Add effects like shadows, outlines, or glows
Place on busy or low-contrast backgrounds
Name Usage
Consistent spelling and formatting of our name reinforces brand recognition.
The "c" is Always Lowercase
In all documents, titles, headings, and communications, our name is written as:
Color
centrexITBlack
centrexITWhite
centrexITThe lowercase "c" followed by capital "IT" is our distinctive wordmark. The green "IT" is preferred when color is available, but black or white versions are equally valid. Never capitalize the "C" in running text.
When you set the name in type with a green "IT" on white, use Accessible Green #1a7a17. centrexIT Green #3dae2b is for the logo artwork. See Color Palette.
Email Address Format
name@centrexIT.com Email domains should display as @centrexIT.com with lowercase "c" and uppercase "IT" when possible.
When Mixed Case Isn't Supported
Some systems (forms, databases, legacy software) don't support mixed case. In these cases, use:
CENTREXIT
All Uppercase
centrexit
All Lowercase
Never: CentrexIT, Centrexit, CentreXIT, or other mixed-case variations.
Correct Usage
- "Contact centrexIT for support"
- "centrexIT provides managed IT services"
- "Email us at support@centrexIT.com"
- "CENTREXIT" (when system requires caps)
Incorrect Usage
- "CentrexIT" (capital C)
- "Centrex IT" (space)
- "CentreXIT" (random caps)
- "Centrex-IT" (hyphen)
Color Palette
Four brand colors, one for each service line, plus neutrals. Click any swatch to copy its hex code. Contrast ratios are WCAG 2.1, measured against white unless stated.
Brand color · manageIT
centrexIT Green
#3dae2b
RGB 61, 174, 43 · Pantone 361 C
Use for: The logo and marks, large color fills, print, and browser theme color.
On white: 2.88:1. Fails WCAG AA for text at any size.
Accessible variant of centrexIT Green
Accessible Green
The on-screen version of centrexIT Green for text and buttons on white. It is not a separate brand color, and it has no print specification.
#1a7a17
Text, links, buttons
On white: 5.47:1
#156812
Hover state
On white: 6.95:1
centrexIT Green #3dae2b
Use #3dae2b wherever green is the artwork: the logo and marks, large color fills, print, and browser theme color.
Accessible Green #1a7a17
Use #1a7a17 wherever green must be read or clicked on white: text, links, and button fills, with #156812 on hover.
Why There Are Two Greens
centrexIT Green on white measures 2.88:1, below the WCAG 2.1 AA minimum for body text (4.5:1) and for large text (3:1), so it cannot carry words on a white page. Accessible Green measures 5.47:1 on white, and white text on it measures the same, so it passes for text and buttons.
On dark backgrounds the text rule flips. For green text on #1a1a1a, use #3dae2b: it passes at 6.04:1. #1a7a17 fails there at 3.18:1.
Green text on #1a1a1a uses #3dae2b (6.04:1).
Read the service overview for details.
Get StartedService Line Colors
Brand color · cloudIT
Secondary Blue
#0071ce
RGB 0, 113, 206 · Pantone 285 C
cloudIT, trust elements, secondary actions
On white: 4.94:1. Passes WCAG AA for text.
Brand color · guardIT
Alert Red
#e1251b
RGB 225, 37, 27 · Pantone 1795 C
guardIT, urgency, security, alerts
On white: 4.69:1. Passes WCAG AA for text.
Brand color · buildIT
Accent Orange
#ff8300
RGB 255, 131, 0 · Pantone 151 C
buildIT, energy, attention-grabbing elements
On white: 2.47:1. Fails WCAG AA for text at any size.
Not for text on white. There is no accessible orange variant: set text in a neutral color. On #1a1a1a, #ff8300 passes at 7.04:1.
Neutral Palette
Accessibility
All text must meet the WCAG 2.1 AA contrast ratio: 4.5:1 for body text and 3:1 for large text. Of the brand colors, only Secondary Blue and Alert Red pass for text on white. For green text on white use Accessible Green. Always test color combinations for sufficient contrast.
Typography
Clean, professional, and highly readable. Both typefaces are free under the SIL Open Font License. Download them from Google Fonts; this page does not provide font files.
Headings — Plus Jakarta Sans
Google FontsDisplay Heading
48-72px / Bold / Line-height 1.1
Heading 1
36-48px / Bold / Line-height 1.2
Heading 2
28-36px / Semibold / Line-height 1.25
Heading 3
20-24px / Semibold / Line-height 1.3
Body — Inter
Google FontsBody Large — We function as an extension of your team: proactive, present, and accountable.
18px / Regular / Line-height 1.6
Body — Our team of experts is ready to help you navigate the complexities of modern IT infrastructure.
16px / Regular / Line-height 1.6
Small — 24/7 monitoring and support for your peace of mind.
14px / Regular / Line-height 1.5
Button Text — Get Started
14-16px / Semibold / Line-height 1
Typography Rules
Do
- Use sentence case for headlines
- Limit lines to 65-75 characters
- Use proper hierarchy (H1 → H2 → H3)
- Left-align body text
Don't
- Use ALL CAPS for more than 3 words
- Underline text (reserved for links)
- Use more than 2 font weights per page
- Center long paragraphs
Service Line Branding
Each service has its own color identity while remaining part of the centrexIT family. Service names are always written with a lowercase first word and capital "IT".
manageIT
#3dae2b
"Your Complete IT Team"
cloudIT
#0071ce
"Secure. Scalable. Always On."
guardIT
#e1251b
"Protecting What Matters Most"
buildIT
#ff8300
"Projects Done Right"
manageIT uses centrexIT Green, so the two-green rule applies: set manageIT text on white in Accessible Green #1a7a17.
White Outline Icons for Dark Backgrounds
When placing service icons on dark backgrounds (photos, hero sections, colored panels), use these white outline versions. The outer perimeter is white for contrast, while the center retains the service color.
manageIT
White Outline
cloudIT
White Outline
guardIT
White Outline
buildIT
White Outline
Do
- Use white outline icons on dark backgrounds
- Use full color icons on light backgrounds
- Maintain consistent sizing (48-64px for headers)
Don't
- Use full color icons on dark backgrounds (poor contrast)
- Use white outline icons on light backgrounds
- Stretch or distort the icons
Co-branding Guidelines
Rules for using the centrexIT logo alongside partner and vendor brands.
Partner Logo Placement
Side-by-Side (Preferred)
Equal visual weight, separated by a divider line
Stacked (Alternative)
in partnership with
centrexIT logo always on top
Co-branding Rules
Equal or larger size
centrexIT logo should be equal to or larger than partner logos
Clear separation
Minimum spacing of 2x the emblem width between logos
Consistent treatment
If one logo is full color, both should be. Same for monochrome.
Never combine into one mark
Logos must remain distinct and separate
No logo lockups without approval
Contact marketing before creating permanent co-branded materials
Vendor Certification Badges
When displaying Microsoft, Cisco, Datto, or other certification badges alongside our brand:
Placement
Footer or dedicated "Partners" section, never in the header
Size
Certification badges should be smaller than the centrexIT logo
Compliance
Follow each vendor's brand guidelines for their marks
Photography Style
Visual standards for photos that represent the centrexIT brand.
Authentic
Real team members and genuine client interactions. Avoid obvious stock photography poses.
Professional
Clean, well-lit environments. Modern office settings and technology in use.
Diverse
Represent the diversity of our team and clients. Include various ages, backgrounds, and roles.
Photo Do's
- Natural lighting when possible
- Shallow depth of field for portraits
- Show people collaborating and solving problems
- Include San Diego landmarks when relevant
- Modern technology (clean screens, current devices)
Photo Don'ts
- Overly staged or fake expressions
- Dark, poorly lit environments
- Outdated technology (CRT monitors, old phones)
- Generic "hacker in hoodie" imagery
- Heavy filters or unnatural color grading
Photo Color Treatment
When editing photos for centrexIT materials, aim for:
Contrast
+10 to +15%
Saturation
Neutral to +5%
Temperature
Neutral (5500K)
Shadows
Open +10%
Developer Resources
Link to brand assets directly from our image CDN, or resize and convert them on the fly.
Image CDN URL Structure
All brand assets are hosted on Cloudflare Images for global CDN delivery.
# URL structure
https://imagedelivery.net/z6Si0GbwUTcqhD5Cdjj8AQ/{image_id}/{variant}
Variant: public serves each asset at
up to 1366 × 768.
Formats: SVG and PNG. Most logos have both; see the asset IDs below.
On-the-Fly Transformations
Replace public with a comma-separated
list of options.
# Transformation URL
https://imagedelivery.net/z6Si0GbwUTcqhD5Cdjj8AQ/{image_id}/{options}
Example: horizontal logo PNG, 400px wide, as WebP
https://imagedelivery.net/z6Si0GbwUTcqhD5Cdjj8AQ/73210b5c-b0df-4587-6e86-51995eb41800/width=400,format=webp Options apply to PNG assets. SVG assets are always returned as SVG.
Image Transformation Options
Sizing
width=400height=300dpr=2 dpr=2 for retina
Format
format=autoformat=webpformat=avif auto picks the best format the browser supports
Fit Mode
fit=containfit=coverfit=scale-down Quality
quality=80sharpen=1 quality is 1-100
Background
background=%23ffffff for transparent PNGs
Gravity (crop)
gravity=autogravity=face HTML Example
<!-- Vector logo: sharp at any size --> <img src="https://imagedelivery.net/z6Si0GbwUTcqhD5Cdjj8AQ/4ee21d54-7a0e-43ec-b602-571d021bc100/public" alt="centrexIT" width="240" height="45" /> <!-- PNG logo resized to 800px wide and served as WebP --> <img src="https://imagedelivery.net/z6Si0GbwUTcqhD5Cdjj8AQ/73210b5c-b0df-4587-6e86-51995eb41800/width=800,format=webp" alt="centrexIT" width="800" height="149" />
Asset IDs
Every asset on this page. Use an ID as {image_id} in the URLs
above.
| Asset | Variant | SVG ID | PNG ID |
|---|---|---|---|
| Horizontal Logo | Color | 4ee21d54-7a0e-43ec-b602-571d021bc100 | 73210b5c-b0df-4587-6e86-51995eb41800 |
| Horizontal Logo | Color on Dark | dc87f84f-21c9-4256-6b2f-7fee118cc200 | 263de6a0-d853-4963-b148-0a27e0b65000 |
| Horizontal Logo | White | b206f5c0-66e2-467a-2f92-0fd91eeec300 | 6773be76-6f00-4e9e-a086-ed298398da00 |
| Horizontal Logo | Black | d9fd31dd-71c7-4da5-f45c-197ba0076200 | b7692f74-2c7d-4a9e-d1ed-5da045189700 |
| Stacked Logo | Color | 965c2d81-0939-4215-a1d1-a20251d09300 | a8e801e8-b52b-4efc-2c01-1a5f5f6fcb00 |
| Stacked Logo | Color on Dark | af5f54d3-2b83-42ca-50cc-8d9cb40b3100 | 8b58f948-479a-4b6a-67ef-656d2bda5200 |
| Stacked Logo | White | c1034a30-04a9-49c3-a851-f549a5ddc200 | 47d8b81f-28a7-4816-ef5f-1bfffab9ab00 |
| Stacked Logo | Black | ccd918ee-e7dd-4955-f1fb-16493ba01d00 | 881872d0-b6f9-4551-b68e-a23af4e47800 |
| Emblem Logo | Color | c32852bf-7e99-429d-ccf6-aa64f7550d00 | 100773a4-90bc-483a-f083-28a3de299700 |
| Emblem Logo | Color on Dark | 0cd8a013-ecd5-4b88-cfab-3202c0df6f00 | e81ab3a2-50f5-4a13-1261-f17327d59f00 |
| Emblem Logo | White | 98bcc008-1c5a-4205-63b4-6b25f7aab800 | a135c83b-104d-4788-0d5c-d11ac79cb400 |
| Emblem Logo | Black | 8e0a2205-7b90-488a-c1ea-64919a852200 | f570c183-4d26-44bf-1b45-56aaf8cebd00 |
| Universal Round Logo | Any background | — | 2329fac8-288a-46bf-47d1-9d140f856d00 |
| Favicon | 32 × 32 | — | 7d973a52-d828-45c7-06ce-7a6a52138a00 |
| manageIT Icon | Color | 8a10c61b-c33f-4230-2a0d-373088819100 | — |
| cloudIT Icon | Color | e07aee0d-c5ca-4527-28d8-7299b025a800 | — |
| guardIT Icon | Color | c3b30fe9-1086-4a57-3c20-39547c6fb300 | — |
| buildIT Icon | Color | 2801b80d-1a40-4661-79dc-10b8d8fc0a00 | — |
| manageIT Icon | White Outline | centrexit-icon-manageit-white | — |
| cloudIT Icon | White Outline | centrexit-icon-cloudit-white | — |
| guardIT Icon | White Outline | centrexit-icon-guardit-white | — |
| buildIT Icon | White Outline | centrexit-icon-buildit-white | — |
centrexIT® and the centrexIT logo are registered trademarks of Centrex Data Corporation.
© 2026 centrexIT. All rights reserved.
Usage Notice: These brand assets are provided for partners, vendors, and media for legitimate business purposes only. Unauthorized use, modification, or distribution of centrexIT trademarks and brand assets is prohibited. For licensing inquiries or permissions beyond standard use cases, please contact marketing@centrexit.com.
centrexIT staff: brand tools (Microsoft sign-in required).
Social Media & Digital Assets
Recommended sizes and logo choices for each platform, plus browser and app icons.
Platform Sizing Guide
LinkedIn
Use: Universal Round or Stacked Color
X (Twitter)
Use: Universal Round Logo
Facebook
Use: Universal Round or Emblem
YouTube
Use: Universal Round Logo
Instagram
Use: Universal Round Logo
Teams / Slack
Use: Universal Round or Emblem
Favicon & Browser Icons
Favicon
PNG, 32 × 32 source. Shown here at 16 × 16 and 32 × 32 for browser tabs and bookmarks.
Universal Round Logo
PNG, 200 × 200 source. Use for touch icons and app icons up to 200 × 200.
Tip: Use the Universal Round Logo for touch icons and web app manifests. It stays visible on light and dark device themes. Need an ICO file? The Logo Builder exports one. For icons larger than 200 × 200, contact marketing@centrexit.com.